Good Thinking

Good Thinking provides digital mental wellbeing support for London. This includes free NHS-approved apps to help you deal with stress, anxiety, low mood and poor sleep. Good Thinking are regularly adding new resources so keep checking back to see what’s new. You can access Good Thinking here:

Good Thinking was developed through a partnership of local authorities (led by Directors of Public Health), London’s NHS, Public Health England, supported by the Mayor of London and delivered by Healthy London Partnership.

Stop Smoking London

Smokers in London looking for information and advice on stopping smoking can visit This website provides information on how to manage smoking triggers, the tools and resources to help smokers to quit and information and contact details for local stop smoking services.

Londoners can also call the Stop Smoking London helpline on 0300 123 1044 for very brief advice on smoking cessation at any part of their quit journey.  For smokers who are unable to access local support this service includes the opportunity to sign up to a behavioural support smoking cessation telephone package for their duration of their quit journey.

Illegal Tobacco

Tobacco Control is carried out across London by local authorities and many have come together to form a regional group in order to raise the profile of illegal tobacco. Collaborative partnership working, which involves both enforcement and consumer education work is proving successful, promotes best practice and will contribute to a reduction in smoking prevalence rates. The regional Stamp IT out campaign has showed that there is an awareness of the sale of illegal tobacco within London communities. It is important that both Public Health and enforcement teams within local authorities work together, not only to improve engagement with the community but to share intelligence. This can focus the work around illegal tobacco and encourage the local communities to report issues. While our usual settings for awareness raising and gathering intel are limited as is Trading Standards capacity to investigate criminal activities, there is no doubt that this pandemic has not stopped criminals from bringing these illegal products into our communities and selling them to the most vulnerable communities including young children. It also undermines stop smoking services and makes it harder for smokers to quit.  During this pandemic more people are interested in quitting to improve their health and ability to fight respiratory infection from the disease. Access to cheap tobacco will make quitting harder. 

Londoners who see any tobacco products that match the description above are advised to call the Citizens Advice Consumer Helpline anonymously on 0808 223 1133, or report it online at

The current pandemic also amplifies the need for us to hear the views of Londoners via our survey which can be found here. There is also a reporting function via the code if you are concerned that illegal tobacco is being sold in your community or on your social media pages.

Tell-tale signs of illegal tobacco include:

  • Packets with foreign language health warnings
  • No pictures, old style or poorly printed health warnings
  • Being cheaper than normal cigarettes
  • Branded instead of plain packaging or very poor quality plain packaging
  • Unusual or foreign brands